How to Work With Less Energy and More Intention
If you’re a health and wellness business owner in early motherhood, supporting a loved one, or tending to your own deep health needs—this is for you.
Not every season of life is meant to be a peak season—and that’s okay. Running a business while healing, mothering, or caregiving calls for a different kind of rhythm.
This season can feel like walking through fog with a backpack full of bricks. You know you have a purpose, you’re passionate about your work, and yet the day-to-day feels… heavy. You might have less energy than you used to, fewer uninterrupted hours, and more responsibilities pulling you in every direction.
I get it. And I want to offer this simple but powerful shift:
When your energy is limited, your actions need to become more focused.
Instead of trying to keep up with the pace of your previous life or business model, now is the time to refine. It’s time to work smarter, not harder—and design your business to support you, not deplete you.
Start with Values & Alignment
When things feel overwhelming or unclear, go back to your values. This is the compass that will guide every decision you make.
Ask yourself:
What truly matters to me in this season?
How do I want my business to support my life?
What kind of impact can I make with my current capacity?
Once you have clarity around these answers, look at your business honestly:
Are you investing your energy in ways that move you toward what matters most?
Or are there offers, platforms, or habits that can be gently released—for now or for good?
Prioritize High-Impact, Low-Energy Actions
You don’t need to do more. You need to do what matters most—in a way that protects your energy.
Here are two key strategies:
1. Automate & Systematize
Look for ways to reduce manual effort in your business. Use tools that schedule content, send automatic emails, or respond to common client questions. Think: templates, workflows, and pre-written scripts. Small tweaks can free up hours.
2. Refine Your Marketing Engine
If you’re relying heavily on organic content or daily social media engagement to grow your business, it’s time to build a more sustainable system. A well-oiled, high-converting marketing machine can take pressure off your day-to-day and keep your leads warm while you focus on what matters most.
This is where paid Meta advertising (Facebook and Instagram) can truly support you. With the right strategy and targeting, you can attract your ideal clients through done-for-you ad campaigns that do the heavy lifting—consistently and predictably.
Our agency specializes in helping health and wellness business owners like you create lean, high-impact marketing systems that align with your energy and goals. We also offer brand and marketing audits that give you a crystal-clear picture of where the gaps are, and help you identify the low-hanging fruit that can bring quick wins and more ease into your business.
If you’re in a season where you need your business to work smarter—not harder—let’s talk. [book a consultation]
No matter what this season looks like for you—whether you're healing, caregiving, or navigating early motherhood—know that you’re not alone. Giving yourself permission to align your business with your current capacity isn’t a step back; it’s a powerful, strategic move forward. When you build from a place of clarity and care, you create something that can truly support you for the long haul.
Here’s to the next chapter of your story,
Michelle Jones