The Strategy & Soul Blog

Guidance for building marketing strategies that honor both your ambition and your well-being.

Michelle Jones Michelle Jones

How to Use Organic Social Media to Build Your Business and Brand

Struggling to get your business’ social media to work as a marketing channel? Let’s talk about the secret sauce to building an organic social media strategy that works. Learn how to plan, execute, and promote campaigns that drive real results. Ready to take your social presence to the next level? Dive in!

Read More
Michelle Jones Michelle Jones

Unlocking Growth With Paid Facebook and Instagram Ads

While organic social media efforts, like community-building and engaging content, play a vital role in establishing your brand, paid advertising offers a powerful boost when it comes to scaling your reach and driving results.

By strategically combining both organic and paid methods, you can unlock sustainable growth and generate the leads that will take your business to the next level.

Read More
Michelle Jones Michelle Jones

How to Get Your Marketing Messaging to Bring In Quality Leads

For service-based health businesses like MedSpas, dentists, and chiropractors, seeking to connect with their audience and showcase their expertise, knowing who exactly you are talking to is essential. In this article, we break down the process of defining your ideal client avatar.

Read More