CASE STUDIES
Where Strategy Meets Soul
From Clinic Launch to National Spotlight
Ahead of her clinic launch, Dr. Mary Claire Haver, a board-certified OBGYN, came to me with a goal: develop a brand that would support the successful launch of her private clinic and expanded business vertical.
The Approach: I led the strategic brand positioning and integrative launch campaign, developing messaging and visual identity that reflected her science-backed approach while maintaining an approachable, patient-centered voice. From digital presence to marketing materials, we created a cohesive experience that would build trust with her target audience and support her mission of serving women in midlife.
The Results:
Launched her clinic with a clear, trusted brand and growth-focused strategy
Contributed to the success of her two New York Times bestselling books
Established brand recognition led to her national media debut on Oprah’s The Menopause Revolution
This wasn’t just a brand glow-up—it was a strategic launch that turned credibility into visibility, and visibility into impact.
Discovering Clarity and a Building a Strong Foundation
When Angelica, a first-time clinic owner in Texas, was preparing to launch, she felt overwhelmed by marketing decisions and unclear messaging. She didn’t just need design—she needed a strategic approach to attract the right patients and build trust from day one.
The Approach:
Through our collaborative process, I developed a holistic brand and marketing foundation tailored to her community, creating messaging and a visual identity that reflected her values. I also provided strategic guidance and helped align her mission-driven approach with practical strategies for sustainable growth and patient attraction.
The Results:
A polished, professional online and in-person presence that built instant credibility
Messaging that connected with her local audience and values
A confident launch with long-term growth opportunity in place
“They read my heart and mind... I’m so thankful God led me to Michelle to start my brand.”
– Angelica, CEO & Clinic Owner
Standing Out in a Saturated Fitness Market
The Lifted Method, a growing fitness studio offering both in-person and online training, needed to clarify their message and attract the right clients in a crowded local market.
The Plan:
I dove deep through strategic consulting to uncover their core differentiators and transformed those insights into clear, compelling brand messaging. I also guided them in developing an aligned offer for lead generation and created a roadmap for attracting their ideal clients.
The Results:
Used messaging and strategy to quickly launch a refreshed, conversion-ready website
Implemented tactics to build an engaged audience beyond social media
Attracted more aligned clients with messaging that truly resonated
When your offer is strong but the path is unclear, working with me can bridge the gap.