BRAND THAT CONVERTS™

Build a Clear, Cohesive Brand That Attracts the Right Clients, and Turns Visibility Into Consistent Revenue

You don’t need more content.
You don’t need a new logo.
You don’t need to “post more.”

Brand That Converts™ is a strategic branding program for service-based businesses who want clarity first, design second, and content that actually leads to sales.

This is where your brand stops feeling scattered and starts working for you.

✅ You know your work is strong but your messaging feels fuzzy.

✅ Your social media is active, but inconsistent.

✅ You’ve evolved, but your brand hasn’t caught up.

✅ You’re tired of guessing what to post.

✅ You want to feel confident explaining what you do.

✅ You want clients who “just get it.”

✅ You want marketing that feels grounded instead of chaotic.

You don’t need louder marketing. You need alignment.

This Is For You If…

What We’ll Build Together:

Brand That Converts™ is structured in three powerful phases.

Each month, you’ll receive:

✨ Monthly Trainings & Group Coaching
Dive into a monthly training and coaching with focused lessons on business growth, marketing strategy, operations, and leadership. Walk away with actionable steps and frameworks you can implement.

✨ Templates, Guides, & Tools
Get practical tools—like marketing prompts, templates, or system checklists—that you can plug straight into your business to save time and reduce overwhelm.

✨ Community of Like-Minded Leaders
You’ll be part of a private community where you can connect with like-minded leaders who are growing, leading, and balancing it all. Share wins, troubleshoot challenges, and grow together.

Why Our Members Actually Gets Results

With practical trainings, plug-and-play tools, a supportive community, and focused monthly guidance, our members make real progress without overwhelm.

MEET YOUR GUIDE

Hi there, I’m Michelle Jones—

your guide for strategic clarity and grounded growth.

I help leaders and teams strengthen their foundations and move forward with intention.

Take the next step toward building clarity, consistency, and momentum in your business.

FAQs

  • The CEO Starter Lab is a monthly membership for early-stage CEOs and leaders who want practical guidance, actionable templates, and coaching support to grow their business—without hiring a full team. Each month, you get focused trainings, resources, and live group coaching to implement immediately.

  • This membership is perfect for:

    • Early-stage CEOs and leaders looking to clarify priorities and execute strategies

    • Entrepreneurs who want actionable systems, marketing, and operational guidance

    • Those who benefit from a community of like-minded leaders for accountability and support

    Not a fit for:

    • Organizations that need full-service campaign execution

    • Businesses ready to hire a full team for high-touch strategy + implementation

  • Most members spend 3-5 hours per month engaging with trainings, implementing strategies, and participating in live coaching sessions. All resources are available on-demand so you can learn and implement at your own pace.

  • Each month includes:

    • A focused actionable training with step-by-step implementation guidance

    • Live group coaching/Q&A to help you apply strategies to your unique business

    • Templates and tools to save time and streamline processes

    • Community access for support, accountability, and networking with fellow CEOs

    • Monthly themes and deep dives to reinforce implementation

  • Each month focuses on a practical, high-impact theme related to sustainable growth and leadership. Across the year, we cover:

    • Social Media Strategy

    • Marketing Fundamentals

    • Branding + Messaging

    • Systems + Operations

    • Leadership Development

    • Well-Being for Leaders and Teams

    The goal: to help you strengthen the foundations of your business and the person leading it.

  • No. While early-stage CEOs and leaders benefit most, any leader or founder who wants clarity, systems, and actionable growth strategies can join. It’s especially helpful if you don’t yet have a full team or in-house resources.

  • The CEO Starter Lab is an annual program with immediate access to trainings, resources, and community. You’ll get full access to everything for the entire 12 months, and you can choose whether to renew when your year is complete.

  • Since the CEO Starter Lab is an annual program, but we want to ensure it’s the right fit for you. If you join and realize the Lab isn’t the right fit, you have a 14-day refund period. Simply contact us within the first 14 days of your enrollment, and we’ll process a full refund—no questions asked.

    After the 14-day window, all sales are final and your access will continue for the full 12 months.

Join The CEO Starter Lab

4 payments of $185

or

1 payment of $697

Join Today